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Brilliant Selling

Brilliant Selling was published in September 2009. Chosen as WH Smiths Business Book of the Month for October 2009, it has since remained in their top ten best selling business books. In fact, it is the UK’s best selling sales effectiveness book.

Brilliant Selling is based on our in-depth research into the habits of over 200 highly successful UK-based sales people, and is packed with practical tips and advice. It covers, amongst other topics:

  • how to plan, persuade, negotiate and collaborate successfully
  • how to truly understand what your customer wants and how to put this into practice
  • how to build credibility (through knowledge, personal impact, preparation, managing meetings)
  • how to establish rapport (match, pace and lead body language, voice and words)
  • why to give before getting - to establish strong and long-lasting customer relationships.

Book purchasers also receive our additional free resources to help to continue their own personal sales development.

Brilliant Selling is available online and from all leading booksellers. Read more reviews or buy the book on Amazon:

European visitors click here to place your order securely Buy Brilliant Selling

USA visitors click here to place your order securely Buy Brilliant Selling

Readers Comments

Here is what some of our readers have told us:

“This is the best book I ever read about the sales and purchase process. I’m 26 years in sales at middle management level. It’s an every day manual.” Jean Herdewyn, Belgium

“Thank you very much for publishing this book, it is exactly what I have been looking for!” Christian Spencer, Account Director

“This is a great book packed with tips on how to be a better salesman… Throughout I felt myself self analysing and seeing clear reflections of my own approach to sales and the constant comparisons and alternative views challenged some of my deepest thoughts and practices. Very much worth reading, and something that will pay for itself through higher commissions!” Peter Gandy, Penn, Buckinghamshire

“Hi! I am absolutely loving the book! I was worried it might be hard to relate to but so far I am able to relate to everything…” Kathy Smith

I recently purchased Brilliant Selling on my way to visit a customer in Holland. During the flight I began to read the book and was hooked, well done - at last a practical approach to selling. Lee Reeves, Group European Product Manager, Bridgend

“I recently purchased a copy of your book, Brilliant Selling which I am thoroughly enjoying (and yes I did get past page 27).” Tobi Lawson

“I love “Brilliant Selling” and posted an Amazon review today. Great job!” Leonard Scales, Software Sales Professional, Florida, USA

“My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks.” Alan Russell, Wellington, New Zealand.

I absolutely love your book - it has already helped me so much in the first few days of reading it - thank you!” Helen Brown, Chalets USA

“A simple yet truly effective book that I will continue to refer back to.” DW Brown, UK

“I think it would be a useful and entertaining read for workers in various walks of business.” D Rodwell, UK

“A book crammed full of practical and easy to implement techniques that actually increase your sales performance. Easy to read, well written and an essential tool for any sales person who is serious about being the best they can be. I thoroughly recommend it.” M Wharton, Performance Practitioner, UK

“The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you.” A Gooday, London

“I will be giving a copy to my next employee who I expect to make a lot of sales and we will be following it to the letter. This is a five star book.” Peter Wade, Colchester