Brilliant Selling has been set up by Jeremy Cassell and Tom Bird, two people who have a passion for selling and for developing outstanding sales professionals

Neither of them studied hard at school or university with the express desire of becoming sales professionals. They didn’t dream of their perfect company car or the cut and thrust of the sales meetings with clients. They are both accidental salesmen who found themselves in sales-related roles as much through a quirky set of circumstances as from a conscious choice. Over the years, they have both found sales to be rewarding, challenging, frustrating but, mainly, satisfying and compelling.

They now spend their time working with individuals, teams and organisations to bring about sustainable positive behaviour change in the form of simple, practical steps to improve sales performance and results. They also work more generally in the areas of influence, communication and coaching through their company RTP Limited, and are partners and co-owners of Møller PSFG Cambridge Ltd, as well as being published authors and charismatic public speakers. They are supported by an excellent office team and a range of specialist trainers and coaches.

Jeremy specialises in influencing - specifically in sales, presenting, negotiation and fee negotiation and business development. In addition, he trains groups to become coaches and works with individuals to make the very best use of their talents.

He has broad experience in education, sales, management, strategic account management and training with multi-national companies. He is a qualified teacher and previously held senior positions as National Training Manager for L’Oreal, and National Sales Training Manager for Walker’s Snack Foods, coupled with a spell at a management consultancy, which has given him invaluable knowledge and competence to draw on when consulting, designing and delivering training and coaching programmes that really work.

Jeremy is TEFL qualified, a certified coach and an NLP trainer, a published author and public speaker. These qualifications and extensive business experience combine to give him excellent facilitation and coaching skills, which help promote employee confidence, increase productivity and improve communication throughout a team or organisation. Jeremy is also a founding partner and co-owner of Møller PSFG Cambridge Ltd.

In recent years he has worked with many businesses focusing on improving personal and business performance.

Outside work Jeremy plays and watches a lot of sport, collects second-hand books and loves spending time with his partner and three children.

Contact Jeremy at jeremy@brilliant-selling.com or call him on 01903 813897

Find out more on Jeremy on LinkedIN.

Tom has a 20 year track record in sales and business management. He specialises in bringing that pragmatic experience to his development work with individuals, sales teams and organisations.

Tom’s career includes many years in senior key account and sales leadership roles as well as general management of UK/European high-tech businesses. This strategic and tactical business experience brings a practical and empathic approach to his work with sales professionals.

The majority of Tom’s work is with corporates including Aviva plc, Vantis plc, Toyota and IBM. His clients in other sectors include Reynolds Porter Chamberlain, Baker & Mackenzie, Turner & Townsend and Tods Murray.

Examples of projects Tom has been involved with include:

• Working with teams and individuals around developing client strategies to maximise business
• Designing and delivering fee negotiation and commercial relationship management programmes to professional service firms.
• Designing Key Account Management programmes for large international organisations and delivering these across Europe and the Middle East
• Design, development and delivery of mentoring and coaching skills development programmes for senior managers and directors (on a European basis)
• Creating modular leadership development programmes that combine workshops with MBTI, reflective learning and a business project to bring about both personal development and business benefit
• Training sales managers to get the best from theirs sales teams

Tom uses a coaching approach to develop results and performance in others and works mainly at senior management and Board level.

Tom holds a Post Graduate Diploma in Coaching and Development from the University of Portsmouth, is a Master Practitioner of NLP, a published author and public speaker. Tom is also a founding partner and co-owner of Møller PSFG Cambridge Ltd.

Outside of his work, Tom has a passion for food, music and spending time with his wife and two children.

Contact Tom at tom@brilliant-selling.com or call him on 01428 681333

Find out more on Tom on LinkedIN.

Victoria is our Insights Discovery Practitioner and uses this practical and engaging personal development tool to produce Jungian based personality profiling and 360 assessment.

With her leadership coaching background, she is able to help people to recognise and understand their personal style and how this impacts their management style, sales effectiveness and personal growth within the business environment.  She can offer new perspectives, pragmatic suggestions and motivate people to create new ideas, solve problems, evolve strategy and transform their relationship and leadership styles.

Victoria has over 12 years experience of providing learning and development solutions to corporates across a range of industries, including Pearl Group, Munich Re, Allianz, Bayer and EDF.  Her approach brings together her expertise in psychotherapy, NLP coaching, Jungian and trans-cultural psychology and leadership studies.  She is currently completing a postgraduate degree in Psychological Anthropology and has written and lectured on Leadership Studies and Organisational Culture, most recently at MLife 2009 Conference in Barcelona where she presented a paper on the impact of remote working on leading teams.

Find out more about Insights Discovery.

As a Marketing Practitioner, Sue is responsible for developing and implementing the marketing strategy, marketing plans and managing campaigns. She updates the websites, produces regular client bulletins, and is tasked with raising the profile of Brilliant Selling, both on and offline. Sue is a member of the Chartered Institute of Marketing.

Previously Sue has held several high-level Personal Assistant roles both here and abroad, including four years as PA to a Board Director of a FTSE 100 company. She has also worked in public relations, in the areas of staff communications and press and government relations, and was a Director of a small service company for many years.

Contact Sue at sue@brilliant-selling.com or call her on 01903 813897.

Find out more on Sue on LinkedIN.

Sarah is the Client Relationship Manager and works closely with Jeremy and Tom to ensure that clients’ needs are met in every way. This includes co-ordinating administrative support, liaising with clients with regard to programme delivery arrangements and ensuring materials are produced to a high standard and on time.

Sarah joined RTP in 2008, bringing with her the experience and knowledge gained from a well known UK-based company within the travel industry. She has more than 20 years’ experience in dealing with customer services issues and looking after members of the public on a one-to-one basis.

Contact Sarah at sarah@brilliant-selling.com or call her on 01903 813897

Find out more on Sarah on LinkedIN.